Panera customers can now pay with their palm using Amazon One

A person in 5 People visit a Panera bakery-cafe every single quarter—that’s over 66 million People dining in or taking away at much more than 2,100 Panera places throughout the nation. The rapid-informal restaurant chain recognised for its soups, sandwiches, salads, and freshly baked pastries has obtained an huge pursuing for its MyPanera loyalty method, which now features more than 52 million customers, each individual with obtain to individualized benefits.

I’m thrilled to announce that Panera is having MyPanera to a entire new amount with Amazon One’s recently introduced loyalty linking capability. Amazon 1, our palm recognition provider that lets customers enter, determine, and spend, will for the to start with time give the supplemental capability of linking MyPanera loyalty memberships to customers’ Amazon One particular profiles. Panera is the 1st restaurant chain to provide Amazon One’s new loyalty linking capacity, allowing attendees to consider complete gain of their MyPanera loyalty system, as properly as pay out for their buys with just their palm.

Friends who pick to enroll in Amazon Just one and connection their MyPanera account just hover their palm around the Amazon One particular device, and a Panera affiliate will be able to welcome them by identify and deliver a hugely customized encounter. Enrollment in Amazon A person is voluntary and contains opt-in consent. Guests can decide on to use Amazon A person for loyalty linking, payment, or equally.

Amazon One with the loyalty linking characteristic is launching at two Panera bakery-cafes in the St. Louis region (City and Place and Bridgeton locations), and will turn into available at added Panera areas in the coming months.

Why is this significant?

The MyPanera integration with Amazon One addresses a major agony position for the restaurant and retail industries: prospects often decide on to skip loyalty applications mainly because they prefer to get in and out with their buy, instead than deal with the sign-up and redemption processes. For new company who decide on to signal up for MyPanera making use of Amazon 1, enrollment is quick.

Similarly, redeeming rewards often involves consumers to open up a sub-menu in a mobile application, find e-mail vouchers, or recall to provide physical coupons–all of which are time-consuming and inconvenient. Now, Panera visitors have the solution of hovering their palm over an Amazon 1 unit to load their MyPanera account together with customized benefits that Panera supplies based mostly on their choices.

“We are psyched to deploy Amazon 1 in our restaurants simply because we want to deliver a frictionless and individualized loyalty practical experience for our visitors,” stated Niren Chaudhary, CEO of Panera Bread and Panera Brands. “Amazon One is a fantastic possibility for attendees who want a fast and easy way to indicator up for our MyPanera loyalty software, redeem their rewards, and pay out for their buy with a basic hover of their palm more than the Amazon One Device—all when having fun with a very personalized in-store experience.”

New to Amazon Just one: Online Pre-enrollment

In addition to loyalty linking, I’m also thrilled to announce Amazon One’s new on line pre-enrollment capacity. This new attribute additional simplifies Amazon One particular enrollment by enabling customers to start off the approach on the web prior to going to a store. With an Amazon account, cellular amount, and a credit score or debit card, individuals can create their Amazon A person profile on the internet. Consumers can then comprehensive the enrollment procedure at any location that gives Amazon One particular by scanning their palm and utilizing the code they been given during pre-enrollment.

How does Amazon A person enrollment get the job done at Panera?

Amazon Just one is very simple and protected. Attendees who have earlier enrolled in Amazon A single just require to connection their MyPanera account to their Amazon One particular ID on the net or in man or woman at the restaurant. First-time Amazon One users can pre-enroll online and insert their credit score or debit card and cellular number. They can comprehensive the enrollment course of action at the participating Panera bakery-cafe by scanning their palm and the QR code they acquire all through the pre-enrollment process. Alternatively, visitors can choose to enroll in-person at taking part Panera bakery-cafes.

The moment enrolled, a Panera guest scans their palm at the Amazon Just one product to pull up their MyPanera account data for the Panera affiliate, who will then be able to greet the visitor by name, remind them of readily available rewards, and take their order. Following the buy is put, the visitor can scan their palm a 2nd time to approach payment. With just their palm, Panera friends can appreciate a personalized expertise though also using full gain of their MyPanera benefits and advantages.

We’re excited to see how MyPanera associates take pleasure in the practical experience as Amazon Just one rolls out to more Panera bakery-cafes in the coming months. With the introduction of loyalty linking and on the internet pre-enrollment capabilities, shoppers, retailers, rapid everyday places to eat, and other firms can quickly respect the versatility and ease of Amazon A person. No matter whether it is to seize a beer at a athletics stadium, make a final-minute invest in at an airport retail outlet before boarding a flight, or obtain groceries at Whole Meals Market place outlets, shoppers can simply just hover their palm.

The options are unlimited, and we’re just finding started out.

To discover a lot more about Amazon One particular, go to 1.amazon.com.