Panera customers can now pay with their palm using Amazon One

Panera customers can now pay with their palm using Amazon One

A person in 5 People visit a Panera bakery-cafe every single quarter—that’s over 66 million People dining in or taking away at much more than 2,100 Panera places throughout the nation. The rapid-informal restaurant chain recognised for its soups, sandwiches, salads, and freshly baked pastries has obtained an huge pursuing for its MyPanera loyalty method, which now features more than 52 million customers, each individual with obtain to individualized benefits.

I’m thrilled to announce that Panera is having MyPanera to a entire new amount with Amazon One’s recently introduced loyalty linking capability. Amazon 1, our palm recognition provider that lets customers enter, determine, and spend, will for the to start with time give the supplemental capability of linking MyPanera loyalty memberships to customers’ Amazon One particular profiles. Panera is the 1st restaurant chain to provide Amazon One’s new loyalty linking capacity, allowing attendees to consider complete gain of their MyPanera loyalty system, as properly as pay out for their buys with just their palm.

Friends who pick to enroll in Amazon Just one and connection their MyPanera account just hover their palm around the Amazon One particular device, and a Panera affiliate will be able to welcome them by identify and deliver a hugely customized encounter. Enrollment in Amazon A person is voluntary and contains opt-in consent. Guests can decide on to use Amazon A person for loyalty linking, payment, or equally.

Amazon One with the loyalty linking characteristic is launching at two Panera bakery-cafes in the St. Louis region (City and Place and Bridgeton locations), and will turn into available at added Panera areas in the coming months.

Why is this significant?

The MyPanera integration with Amazon One addresses a major agony position for the restaurant and retail industries: prospects often decide on to skip loyalty applications mainly because they prefer to get in and out with their buy, instead than deal with the sign-up and redemption processes. For new company who decide on to signal up for MyPanera making use of Amazon 1, enrollment is quick.

The Amazon One logo and the MyPanera logo side-by-side on a dark green background.

Similarly, redeeming rewards often involves consumers to open up a sub-menu in a mobile application, find e-mail vouchers, or recall to provide physical coupons–all of which are time-consuming and inconvenient. Now, Panera visitors have the solution of hovering their palm over an Amazon 1 unit to load their MyPanera account together with customized benefits that Panera supplies based mostly on their choices.

“We are psyched to deploy Amazon 1 in our restaurants simply because we want to deliver a frictionless and individualized loyalty practical experience for our visitors,” stated Niren Chaudhary, CEO of Panera Bread and Panera Brands. “Amazon One is a fantastic possibility for attendees who want a fast and easy way to indicator up for our MyPanera loyalty software, redeem their rewards, and pay out for their buy with a basic hover of their palm more than the Amazon One Device—all when having fun with a very personalized in-store experience.”

New to Amazon Just one: Online Pre-enrollment

In addition to loyalty linking, I’m also thrilled to announce Amazon One’s new on line pre-enrollment capacity. This new attribute additional simplifies Amazon One particular enrollment by enabling customers to start off the approach on the web prior to going to a store. With an Amazon account, cellular amount, and a credit score or debit card, individuals can create their Amazon A person profile on the internet. Consumers can then comprehensive the enrollment procedure at any location that gives Amazon One particular by scanning their palm and utilizing the code they been given during pre-enrollment.

Signing up for Amazon 1

How does Amazon A person enrollment get the job done at Panera?

Amazon Just one is very simple and protected. Attendees who have earlier enrolled in Amazon A single just require to connection their MyPanera account to their Amazon One particular ID on the net or in man or woman at the restaurant. First-time Amazon One users can pre-enroll online and insert their credit score or debit card and cellular number. They can comprehensive the enrollment course of action at the participating Panera bakery-cafe by scanning their palm and the QR code they acquire all through the pre-enrollment process. Alternatively, visitors can choose to enroll in-person at taking part Panera bakery-cafes.

The moment enrolled, a Panera guest scans their palm at the Amazon Just one product to pull up their MyPanera account data for the Panera affiliate, who will then be able to greet the visitor by name, remind them of readily available rewards, and take their order. Following the buy is put, the visitor can scan their palm a 2nd time to approach payment. With just their palm, Panera friends can appreciate a personalized expertise though also using full gain of their MyPanera benefits and advantages.

We’re excited to see how MyPanera associates take pleasure in the practical experience as Amazon Just one rolls out to more Panera bakery-cafes in the coming months. With the introduction of loyalty linking and on the internet pre-enrollment capabilities, shoppers, retailers, rapid everyday places to eat, and other firms can quickly respect the versatility and ease of Amazon A person. No matter whether it is to seize a beer at a athletics stadium, make a final-minute invest in at an airport retail outlet before boarding a flight, or obtain groceries at Whole Meals Market place outlets, shoppers can simply just hover their palm.

The options are unlimited, and we’re just finding started out.


  • How does Amazon A single work?

    Amazon 1 takes advantage of many properties of a palm to determine every single man or woman who makes use of the services. When you hold your palm over the Amazon One particular product, the technology evaluates several features of your palm to discover that it’s you. Cameras in the components seize area-region facts like lines and ridges, as effectively as subcutaneous characteristics these as vein styles. No two palms are alike, so we examine multiple characteristics and decide on the most unique identifiers to produce your unique palm signature.

  • What are the positive aspects of palm recognition?

    We selected palm recognition for a few important causes. Initial, palm recognition is regarded as more private than some biometric alternate options simply because you can’t figure out a person’s id by searching at an impression of their palm. It also involves an intentional gesture—hovering your palm around an Amazon A single device—to use. And it’s contactless, which we feel shoppers will value. Ultimately, working with a palm as a biometric identifier places consumers in control of when and where by they use the support.

  • How do I update my Amazon Just one configurations and payment details, or delete qualifications?

    Prospects can obtain and regulate specifics associated to their Amazon 1 profile, like updating their credit rating card, by means of the client portal on just or at any Amazon 1 unit.

  • Wherever is Amazon One particular at present out there?

    In addition to Panera, Amazon Just one is out there as an entry and payment choice at pick out Amazon Go, Amazon Refreshing, and Total Foodstuff Market suppliers, as perfectly as journey vendors at airports in towns these as Atlanta, Dallas, Nashville, and Los Angeles, sporting activities stadiums including T-Mobile Park, Weather Pledge Arena, and Texas A&M’s Kyle Area, and amusement venues these types of as Hollywood On line casino at Greektown in Detroit, and several far more places nationwide. You can uncover our most recent list of locations at

  • Which Panera areas offer you Amazon One now?

    Amazon Just one is obtainable at two Panera spots in the St. Louis metropolitan location, which include in City and Country (14123 Clayton Highway, City and Nation, MO 63017) and Bridgeton (12226 St. Charles Rock Highway, Bridgeton, MO 63044). Amazon One will be out there at more Panera areas in the coming months.

  • How do you safeguard purchaser information?

    Preserving consumer info and safeguarding privacy are foundational design and style concepts of Amazon A single. For illustration, Amazon Just one is guarded by multiple stability controls, and palm photographs are never ever saved on the unit. Instead, the visuals are encrypted and despatched to a highly protected, custom made-crafted location in the cloud exactly where we build a distinctive palm signature. We do not share your palm pictures with anyone.

To discover a lot more about Amazon One particular, go to